TikTok Announces New Creator Rewards Program and Search Insights

KingdomTaurusNews.com – TikTok announced a new Creator Rewards Program, with the requirement to be at least 18 years old, have at least 10K followers with at least 100K views in the last 30 days, and have a personal account in good standing.

TikTok also explained that the Creator Rewards Program will continue to reward high-quality original content longer than one minute, focusing on four core metrics:

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TikTok Creator Rewards Program
TikTok Creator Rewards Program
  • Originality refers to quality content unique to the creator, showcasing their point of view or creative thought process in a way that resonates with their community.
  • Play duration accounts for both watch time and finish rate. The new formula rewards accounts with clear content, and engaging, rather than favoring accounts with an excessive amount of videos.
  • Audience engagement includes likes, comments and shares, all contributing to increasing creators’ content value within the program.
  • Search value is a metric assigned to content based on popular search terms. Content that aligns with in-demand search topics increases its value for searchers.
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To find content inspiration on TikTok, creators can use the announced ‘Creator Search Insights‘ tool to better understand what topics are popular on Search.

TikTok also enhanced the Creator Rewards Program dashboard to provide up-to-date analytics and data, and more to help creators.

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